People

Chen is a seasoned market and social researcher with over 15 years of experience in China and Australia, skilled in both qualitative and quantitative methodologies. She provides clients with actionable, evidence-based insights and manages research projects efficiently across various sectors.

Extensive research expertise: Chen has comprehensive experience across the full research lifecycle, including Brand and Communications, Usage and Attitudes, Customer Experience (CX), Net Promoter Score (NPS), and New Product Development (NPD) research.

Cross-sector experience: She has worked in diverse industries such as banking and insurance, FMCG, supermarkets, home appliances, real estate, travel, mining and resources, media, social and government research.

Strategic and methodological skills: Chen blends strategic thinking, methodological rigor, and cross-cultural understanding to deliver practical and meaningful insights that support decision-making and strategy.

Project management: She is experienced in managing end-to-end research programs efficiently, ensuring methodological integrity and delivering robust, data-driven outcomes.

Chen’s recent work includes a large-scale quantitative tracking project for a major property group monitoring residents’ lived experience and a multi-country brand and communications tracking program for a leading resources company.

Prior to joining SEC Newgate, Chen worked at Fifth Dimension, Ipsos, and TNS/Kantar, collaborating with both commercial and public-sector organisations.

Chen holds a Master of Commerce in Marketing from the University of Sydney and a Bachelor of Arts in English Language and Literature from East China Normal University in Shanghai.